Brandbook

A brandbook is a comprehensive document that describes all visual and communication elements of a brand. It contains not only the logo and brand colors but also defines the communication style, brand tone, rules for designing presentations, advertisements, social media, and corporate materials. A brandbook guarantees a unified visual and emotional presentation of the brand across all platforms and in all situations.

What is included in a brandbook

The development of a brandbook includes: the logo and its usage rules, brand colors, typography, graphic elements, design templates, examples of outdoor advertising, packaging, and social media design. The brandbook also contains a description of the brand's tone, communication style with clients, and sometimes the company's values and mission. This is an ideal solution for businesses that strive for holistic branding and the coordinated work of all teams.

Advantages of a brandbook for a company

A brandbook ensures image consistency, allows for the quick launch of new projects, optimizes communication with contractors, and maintains consistency in brand presentation. It is especially important for companies that want to scale, enter new markets, or open franchises. Thanks to a brandbook, you will save time, reduce design errors, and get an effective tool for controlling the quality of visual content. Ordering a brandbook is an investment in the long-term strength of your brand.

Corporate fonts, pattern, colors, logo...
Visualization on brand media.
Assistance in trademark registration.

Branding is not just about logos and colors, but about creating an emotional connection with consumers, which leads to credibility, loyalty, and business success.

Stages of work

Preparation

Consultation.
Payment.
Conducting a brainstorm with the client.

Development

Creation of three logo options.
Creation of a brandbook, pattern, and projections on brand media with the final logo.

Launch

Approval of the final brandbook option with the client.
Preparation of all necessary files and transfer to the client.

You will get

Consideration of the recommendations of patent offices for successful trademark registration (if necessary).

Source files of the logo: ai, cdr, pdf, eps (vector) and psd, png (raster).

Logobook (pdf, ai).

Selection of corporate fonts.

Corporate pattern (the same formats as the logo).

Layout and visualization of the specified corporate elements (pdf, ai, cdr).

Detailed marketing research and recommendations:

Description of the market, competitor, and consumer audit
Development of brand positioning
Development of a brand promotion strategy
Creation of brand communication

Assistance with trademark registration.

A 10% discount on website development or a 50% discount on setting up targeted advertising on Facebook and Instagram.

Our Cases

We have prepared a selection of cases created for our clients. Check these examples to evaluate our approach, design, and functionality. They will help you better understand how we can bring your ideas to life and make your project successful!