psi

PSI Motorsports

Services:

  • Logo design.
  • Branded merchandise logo.
  • Corporate identity website.
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About the Client

PSI Motorsports USA is a dynamic motorsports organization that provides opportunities for drivers of all levels to enhance their skills on and off the track. Their mission is to bring together racers, speed enthusiasts, and fans to grow and enjoy motorsports together. The organization offers rental of various race cars such as the Toyota Supra, VW GTI, BMW E92, and Porsche Clubsport 718, and regularly hosts track days and events at renowned circuits like Ozarks International Raceway and Gingerman Raceway. The core values of PSI Motorsports USA are passion, speed, and integrity — qualities they aim to reflect in every event.

Four sports cars race down a curving track, surrounded by trees. A red car leads, conveying speed and competition under a clear blue sky.

Task

Our task was to create a cohesive brand for PSI Motorsports, which included designing a logo, branded materials, and a corporate identity website. The website's main focus is providing easy access to the event calendar, the ability to book races, sell merchandise, and highlight the company's charitable activities in support of Ukraine.

So the task was to develop:

  • Logo design.
  • Branded merchandise logo.
  • Corporate identity website.

Solution

Logo Design

The company's graphic symbol is a combination of the 'PSI' name and a finish line symbol. The design is minimalist, linear, and geometric. The idea was to convey speed and direction, which is why both elements of the logo feature notches that add a sense of dynamism and motion.

Logo of PSI Motorsports USA features a stylized racing flag pattern next to bold red letters 'PSI', with 'Motorsports USA' written below in black.

Branded Merchandise Logo

A more detailed logo was also developed to be effectively used on branded products — such as cars, tickets, flags, and merchandise.



This logo features elements such as a racing helmet, finish line symbol, company name, and the flags of partner countries.

Round logo featuring a stylized helmet with PSI in red. Flags of Ukraine, Poland, and Italy above. Text reads 'PSI Motorsports USA' with a dynamic feel.

Main Colors

Both logos use a color palette of three main colors: dark gray, red, and white.

Three overlapping circles: black, red, and light gray. Text on right shows color codes: Red #E31E24 and Gray #DDDDDD with respective RGB values.

Redesign Result

Logo with 'PSI Motorsports USA' in bold text. 'PSI' is stylized in white with checkered flag design; 'Motorsports USA' in red below, set against a dark gray background.Logo with 'PSI Motorsports USA' in bold text. 'PSI' is stylized in white with checkered flag design; 'Motorsports USA' in red below, set against a dark gray background.Logo with 'PSI Motorsports USA' in bold text. 'PSI' is stylized in white with checkered flag design; 'Motorsports USA' in red below, set against a dark gray background.Logo with 'PSI Motorsports USA' in bold text. 'PSI' is stylized in white with checkered flag design; 'Motorsports USA' in red below, set against a dark gray background.

Corporate Identity Elements

Website Development

We developed a corporate identity website for PSI Motorsports that not only reflects the brand's spirit but also ensures a convenient user experience. The website features a simple and informative event calendar that allows users to quickly learn about upcoming races, get detailed information, and go to a resource to order tickets. There is also an option to apply for a test drive or a race session in one of the company's vehicles. Special attention is given to highlighting the company’s partnerships and charitable support for Ukraine.

Primary color palette for the Businessclone brand: navy blue (#191957), purple (#4B2280) and crimson (#942D88) with their CMYK, RGB and Pantone values

Event Calendar

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