Sungor
Services:
- Logo redesign.
- Logo book.
- Web development.
- Advertising.
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About the Client
Sungor Transportation is a trucking company that provides a full range of local ground transportation and urgent shipment handling services. The core focus is transportation using dry vans and specialized trailers. The company ensures high-quality service thanks to its modern fleet, state-of-the-art cargo tracking equipment, and customer-focused business model.
Task
The client approached us with a request for a comprehensive brand modernization and the creation of tools for effectively attracting new employees and growing the business. The main tasks included:
So the task was to develop:
- Logo redesign.
- Logo book.
- Web development.
- Advertising.
Solution
Logo Redesign
The main objectives of the logo redesign were:
- Improving logo readability.
- Maintaining dynamism.
- Preserving brand colors.
The client had previously worked with other providers, but the proposed designs did not meet their expectations. Here are a few versions offered by previous designers:
Redesign Result
The previous logo used a font where some letters looked identical, and its excessive boldness created a 'black blot' effect. Therefore, it was essential to choose a font that balanced readability and boldness, especially since the logo would mostly be placed on moving vehicles.
Since the company specializes in transporting various materials, maintaining a sense of movement in the logo was a key requirement. In addition, given that most truck cabs are red, the logo needed to remain legible under various usage conditions.
Main Colors
The logo color scheme features a combination of red and black. Logo elements are harmoniously separated to ensure readability and visual appeal. The primary background is white, enhancing the contrast of the logo.
Business documentation
Transport
Logo Book
Website Development
In today’s environment, a company’s operations are hard to imagine without a high-quality corporate website. Our team developed a site with five main pages that showcase the company’s services, advantages, and key information for potential clients.
Hiring Employees
In addition to service information, the website also focuses on hiring new employees. On the hiring page, we designed a user-friendly application form that greatly simplifies the communication process between candidates and the company.
Website Pages
Advertisement
To effectively attract new employees, we launched an advertising campaign that redirected potential candidates to a specially designed website page.
Results of the recruitment ad campaign over two weeks:
Thus, high conversion was achieved with moderate costs, enabling the quick recruitment of qualified specialists!
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