bls

I Laser You & Brooklyn Spa

Services:

  • Web development
  • Advertising
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About the Client

I Laser You and Brooklyn Laser Spa are two businesses owned by the same person and located in Brooklyn. Both salons specialize in laser procedures, particularly in the removal of unwanted hair, tattoos, acne scars, and more.

Three-panel image: Left shows hands holding a laser device; center has a masked professional using the device on a patient; right displays a gloved hand adjusting a machine.

Task “I Laser You”

The client approached us with a request regarding the website for their business I Laser You, which failed to perform key functions: it did not generate new leads, did not promote service sales, and had several technical issues. For example, some pages would not load, and interactive elements like buttons and cards did not function properly. All this rendered the site ineffective and unfit for achieving business goals. Our task was to create a website that sells — one that is user-friendly, easy to navigate, and conversion-oriented.

So the task was to develop:

  • Develop a new corporate website for 'I Laser You'.
  • Set up search advertising.

Solution “I Laser You”

Website Development for I Laser You

A diverse group of six women with varied hairstyles stands closely together, smiling. Overlay text reads, “Reveal your beauty with the effortless glow of self-care.”

We based the website's color palette on the colors used in the logo.

Two overlapping circles, one light beige (#00963F) and one dark brown (#1A1A18). Hex and RGB codes displayed beside each circle.

Our key objective was to turn the website into an effective sales tool. To do this, we focused heavily on calls to action that encouraged visitors to go to an external booking service to schedule appointments. In addition, we implemented a convenient and easy-to-use contact form, allowing potential clients to quickly submit inquiries or request a consultation.

Form titled 'Get a Consultation' with fields for name, phone, email, and message. Includes checkboxes for age, medication, sun exposure, and pregnancy. Options to 'Send' or 'Book Now.'

All Pages of the ILU Website

  • Homepage: a brief description of the salon, a list of core services, service packages, and a gallery.
  • ‘Laser Hair Removal’ page: provides more details on the method of laser hair removal.
  • Catalog page with a list of all services.
  • Contact page with contact information and a feedback form.
  • Blog: articles and news.
A collage of website pages for a laser hair removal clinic. Features images of treatments, service descriptions, pricing, contact forms, and FAQs. The layout is modern with neutral tones, conveying professionalism and warmth.

Search Advertising for ILU

The goal of this campaign was lead generation.
Google search ads are a form of online advertising where a business’s ad appears in Google’s search results when users search for relevant keywords or phrases.

After launching, we saw great results that significantly increased the number of service bookings:

Colorful data dashboard showing metrics: 21 conversions, $7.89 average CPC, 4.44% CTR, $3.98K cost. Below, a line graph with red, blue, green, and yellow lines.

Task “Brooklyn Laser Spa”

Later, the client approached us with a similar problem — a non-functional website — but this time for another business of theirs, Brooklyn Laser Spa.

Steps to solve the task:

  • Develop a new corporate website for 'I Laser You'.
  • Set up search advertising.

Solution "Brooklyn Laser Spa"

Website Development for Brooklyn Laser Spa

A diverse group of six women with varied hairstyles stands closely together, smiling. Overlay text reads, “Reveal your beauty with the effortless glow of self-care.”

The following color palette was used:

Three circles in shades of brown to pink, each with hex and PGB codes: #00963F, PGB 43/42/41; #1A1A18, PGB 277/30/36; #1A1A18, PGB 277/30/36.

Catalog

A convenient catalog page was implemented. It allows users to view all available services before going to the external booking service to make a reservation.

A spa website's services page with options like laser hair removal and facials. Cozy image of a person receiving a soothing facial mask.Brooklyn Laser Spa website for laser hair removal. Left: service options like full body and face. Right: close-up of technician using a laser device on a client. Professional and clean design.

All Pages of the BLS Website

  • Homepage: a brief description of the salon, list of core services, gallery, and reviews.
  • About page: includes information about the professionalism and certification of both the staff and the equipment used.
  • Catalog page with a list of all services.
  • Contact page with contact information and a feedback form.
  • Blog: articles and news.
Collage of a beauty salon website design with sections for services, treatments, reviews, and a map. Soft pink and white tones create a calming feel.

BLS Search Advertising

The goal of this campaign, same as for ILU, was lead generation.

Over a month, we achieved the following results. This noticeably impacted the number of bookings.

Bar chart with metrics: Avg. CPC $0.69 in blue, CTR 2.10% in red, Conversions 41.00 in yellow, Cost $427 in green. Below, a multicolored line graph indicates fluctuating data trends.

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