Ak Cabinet
Services:
- Corporate website development.
- Google My Business setup.
- Advertising package setup.
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About the Client
AK Cabinet is a custom furniture manufacturer that combines classic and modern styles to create unique and functional solutions. The company pays special attention to details, material selection, and processing, ensuring high product quality. AK Cabinet helps clients bring their boldest design ideas to life by creating furniture that perfectly fits their needs and style. Based in Illinois.
Task
The task was to create an attractive corporate website and set up an advertising package to promote the product in various directions and to different target audiences.
So the task was to develop:
- Corporate website development.
- Google My Business setup.
- Advertising package setup.
Solution
Website Development
We developed a corporate website whose main goal was to prompt the client to submit a request or make a call. The design aimed to convey the elegance and the company's commitment to high-quality, structured work.
Online Store Elements
Before development began, the client faced a difficult decision — whether to create an online store or a corporate website. After consulting with our specialists, it was decided to develop a corporate website with online store elements. That is, product card pages were created where users can view proposed types, styles, colors, and materials of custom furniture. These pages help clients understand what AK Cabinet can offer for their project.
Product card pages:
Information available to clients after expanding a product card:
Feedback Forms
Since the main goal of the site was to encourage clients to request a consultation, the key functionality focused on calls to action that led users to feedback forms: 'Request a Call' and 'Submit Your Application'.
On the site, these forms were presented as:
Popup windows:
Forms on the map:
Website Pages
In addition to the pages described above, the platform also includes:
- Home page: a brief company overview, steps of the workflow, and a list of main services.
- About Us page: about the uniqueness and quality of custom-made furniture for specific projects.
- Custom Kitchen page: since most orders are for kitchen furniture, a separate page was developed.
- Services page: lists services provided by the company in addition to furniture design and manufacturing.
- Blog: articles about furniture and its production.
Advertising
As mentioned earlier, one of the tasks was to launch various advertising campaigns, specifically:
- Google My Business + Smart campaign setup
- Google Performance Max setup
- Targeted advertising for B2B and B2C
- SMM promotion
Google My Business + Smart Campaign
Setting up Google My Business allowed the company’s map and customer reviews to be displayed on the website.
In addition, this enabled us to launch a Smart campaign on Google Maps to increase visits to the local showroom, where we achieved the following results:
Google Performance Max
Performance Max is a goal-based campaign type that gives advertisers focused on conversions access to all of their Google Ads inventory through a single campaign. In this case, we used Performance Max to increase brand awareness and reach more traffic.
Here are the results we achieved:
Search Advertising
Google search advertising is a form of online marketing where a business’s ad appears in Google’s search results when users look for relevant keywords or phrases. The goal of this campaign was lead generation.
Here are the results we achieved:
Targeted Advertising
Targeted advertising on social media is a way to show ads to audiences that meet specific criteria such as age, gender, interests, or location. Two types of targeted advertising were launched:
- Aimed at B2B clients.
- Aimed at B2C clients.
Instagram Page
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