Display Advertising

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Display Advertising

Display advertising on Google is banners, videos, or responsive ads that appear on Google's partner websites: news portals, blogs, apps, YouTube, and even Gmail.

Why does it work?

Wide reach: advertising on websites, Gmail, and apps.
Precise targeting: by interests, behavior, and location.
Builds brand awareness: your brand stays visible.
Low cost: affordable price per click or impression.
Remarketing: bringing back website visitors.

Setup time: 1 week.
Tailoring to the right audience.
Monthly performance reports.

Remarketing is like going back to a first date with a potential client and trying again to convince them to visit your website and order your service.

Stages of work

Preparation

Consultation
Payment
Briefing
Market analysis and strategy development

Campaign setup

Approval of product, budget, goals, and audiences
Preparation of banners, texts, logos, and videos if needed
Setup of geo, languages, budget, and bidding strategy
Adding audiences: remarketing, interests, demographics

Launch and support

Campaign launch
Weekly checks and reporting
Optimization and scaling of advertising campaigns

You will get

Your ads are shown to people who are interested in your niche.

Returning visitors who did not leave a request.

Precise targeting — by interests, websites, topics, location, age, and gender.

Brand reminder — even when users are not searching for you directly, you stay visible.

Display Advertising Example

Display advertising in Google means ads shown on Google partner websites as banners. For example, if your client visits Sinoptik to check the weather forecast, they might also see your ad. Remarketing is also connected to this, so your client can return to you after leaving the site.

Remarketing is an advertising tool that reminds people who have already visited your site but didn’t leave a request. For example, if a client visited your site but left quickly, your ads will show to them on other websites or apps. This helps bring back interested users and increase purchase chances.