Social Media Targeting

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Social Media Targeting

Targeted advertising on social media is a way to show ads to an audience that meets specific criteria such as age, gender, interests, or location. It allows companies to reach their target audience with precise messages at the right time. Such advertising increases campaign efficiency, reduces costs, and boosts conversions. It also helps raise brand awareness and strengthen customer loyalty.

Why it works:

Ads are shown only to those who are genuinely interested in the product or service.
Different variants are tested, leaving only those that demonstrate the highest effectiveness.
It can be launched with any budget — even a small one.
Each stage consistently moves the person closer to an action — a purchase or a lead.

Setup time: 1 week.
Continuous monitoring and optimization of campaigns.
Monthly performance report.

Targeted advertising changes the way we see the world, how we perceive it, and how we interact with it.

Stages of work

Preparation

Consultation.
Payment.
Briefing.
Analysis of niche, target audience, and competitors.
Strategy development.

Development

Selection of ad format (image, carousel, video, etc.).
Approval of ad creatives.
A/B testing of ads.
Setting up target audience by demographics, interests, remarketing.
Defining location, language, budget.

Launch

Campaign activation.
Weekly checks and reporting.
Budget control, optimization of audiences and ads.
Retargeting for website visitors (Facebook Pixel required).

You will get

Active audience — more likes, reposts, comments, and engagement with content.

Depending on the advertising goal: traffic growth, more leads, messages to messenger, improved website conversions.

Ad creatives for each social network.

Profiles of your clients on social media.

A/B testing of different hypotheses.

Brand/product/service awareness.

Advertising campaign strategy tailored to your needs for the next 2 months.

Full support and guidance throughout the advertising campaigns.

Targeting Example

Targeted advertising on social media is a modern way to deliver your offers to the right audience at the best moment. With precise settings by age, interests, or location, it helps achieve better results with less effort.