Google Performance Max

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Google Performance Max

Performance Max is a modern Google ad format that allows you to reach the entire Google ecosystem in a single campaign. Your ads appear in Google Search, on YouTube, in Gmail, on Maps, in recommendation feeds, and on partner network sites.

This is the perfect solution for those who want to get the most out of a single ad budget — without creating 5 separate campaigns for each ad type.

Why it works:

Your ad is seen across multiple Google locations simultaneously.
Google automatically determines where and when to show the ad for the best results.
Machine learning is used — the system learns which users are more likely to purchase.
You attract new customers and 'nudge' those who have already shown interest.

Setup time: 1 week.
Continuous monitoring and optimization of campaigns.
Monthly performance report.

Google Performance Max is a breakthrough ad format that allows marketers to harness data and machine learning to achieve the best results in ad campaigns.

Stages of work

Preparation

Consultation.
Payment.
Briefing.
Analysis of niche and strategy development.

Setup

Setting up search topics/geo/audiences.
Selection of goals/budget.
Creation of object groups (text/photo/video/products/audience signals).

Launch

Optimization and adjustment of ads.
Budget control.
Weekly meetings to discuss results.

You will get

Detailed analysis of the market, competitors, seasonality, and audience for developing the advertising strategy.

Strategy, targeting (demographics, interests), keywords (where needed), asset groups by topics.

Remarketing and product ads for an online store (if a feed is available).

Automated budget management, monitoring of impressions, bid optimization.

Weekly meetings to analyze results and adjust the campaign.

Google Performance Max Example

You have an online electronics store. We launch a Performance Max campaign: your products appear in Google Search, on YouTube, in Gmail, on Google Maps, and across the network of sites. The customer saw your product in a video, then in search — and ultimately purchased it. All this is thanks to a single automated campaign.