Google Discovery Advertising

Google Discovery Advertising is demand-driven advertising that helps attract new audiences and encourage them to take action across various Google platforms: YouTube, recommendation feeds, Gmail, and the Display Network.

This type of advertising is perfect for engaging new customers, even if they are not actively searching for you on Google yet. You 'find' the customer first — before your competitors do.

Why it works:

Your ad appears in the most popular Google locations — YouTube, Gmail, Discover feed.
Images, videos, and sliders in ads capture attention better than plain text.
You reach a new audience that is not yet familiar with your brand but is potentially interested.
You can target ad delivery by interests, location, age, and behavior.

Setup time: 1 week.
Continuous monitoring and optimization of campaigns.
Monthly performance report.

Google Discovery advertising allows brands to reach new audiences that were previously inaccessible, doing so with maximum efficiency.

Stages of work

Preparation

Consultation.
Payment.
Briefing.
Analysis of niche, target audience, and competitors.
Strategy development.

Development

Selection of ad format (In-Stream, image, carousel ad, etc.).
Preparation of images, videos, text, carousel ads, and logo.
Definition of targeting (remarketing, interests, demographics).
Setting location, language, budget, and bidding strategy.

Launch

Campaign activation.
Weekly checks and reporting.
Optimization of bids, audiences, and ads.

You will get

Market and audience analysis — research of competitors and target audience for campaign planning.

Strategy — development of strategy according to marketing goals.

Budget and control — management of budgets and monitoring campaign performance.

Remarketing — bringing back visitors who did not leave a request.

Precise targeting — by interests, websites, topics, location, age and gender, income.

Brand reminder — even when the user is not actively searching for you, you remain visible.

Full support throughout the advertising campaigns.

Google Discovery Advertising Example

Google Discovery Advertising Example - 3

Google Discovery Advertising is an ad format that helps show your ads in convenient places on different devices: phones, tablets, and computers. Your ad messages can be in the form of images, videos, or a carousel of multiple pictures. This allows you to engage users when they browse news feeds, watch videos, or view content on Google platforms.