Landing page, also known as a landing page or a landing page, is a standalone web page created with the goal of fulfilling a specific marketing objective, such as promoting a product, service, offer, or collecting contact information from visitors. Landing pages typically have a simple design and focus on one main message or offer, which helps attract the attention of visitors and encourages them to take action, such as making a purchase, filling out a form, subscribing to a newsletter, or performing another action.

Landing pages are often used in digital marketing to promote products or services, collect contact information from potential customers, engage with the audience, and measure campaign results. They can be optimized for advertising campaigns, search engine marketing, email, social media, and other promotional channels. An effective landing page helps to ensure a high conversion rate of visitors into potential customers and the achievement of marketing goals.