SMM stands for Social Media Marketing, which means marketing via social media platforms. SMM is a marketing strategy that uses social media to attract attention to products or services, increase brand awareness, expand audience, and boost sales.

SMM includes various methods such as placing ads on social networks, creating video content, blogs, posting photos, interacting with the audience through comments and direct messages.

Since social media plays a significant role in people's daily lives, it has become a powerful marketing and advertising tool. SMM allows companies to maintain active engagement with their audience, receive valuable feedback and answers to questions, and conduct sales more effectively with an interested audience.